PACKAGING DEVELOPER & STRATEGIST
I have more than 20 years of experience working with packaging development and strategy within companies, such as Sony Mobile, SonyEricsson, BRIO and Ericsson Mobile. Today, I help large and small, global and local companies to develop new packaging or to improve existing packaging.
I have both holistic and detailed knowledge of the whole packaging value chain, which helps me drive packaging projects without any loose ends.
Packaging is often thought of at the end of a new product project when very little time is left to spend on the packaging development. Shortcuts to save time sometimes work, but can often be very costly and, in the end, perhaps delay the product launch.
I would like to change this and help my clients make great sustainable packaging, produced efficiently at a reasonable cost, and on time.
A good packaging strategy and process improve the possibility to develop good packaging from the beginning without the need for shortcuts. I can assess your packaging process, find the obstacles and suggest a solution or a new process to improve the packaging flow.
Why Work With Me
DEVELOPMENT • STRATEGY & PROCESS • SUSTAINABILITY
My holistic and detailed perspectives of packaging make it possible for me to work with the whole packaging value chain to optimize cost, design and production for your packaging.
I can help your company develop new packaging or update outdated packaging. First, I define all your packaging requirements to establish which is the best packaging for you. Then I drive the development project from design & construction, suppliers and logistics, to kitting line and launch, in close cooperation with you. Specifications and packing instructions are made to secure the production. I can also help find new suppliers and materials from my global network.
STRATEGY & PROCESS
What is a packaging strategy? It could be an increased focus on sustainability or a need to improve the unboxing experience, but also a strategy to meet the growing e-commerce or a new kind of product models. Maybe your volumes have increased or decreased, and the packaging production must become more efficient. When you have a strategy, and a process to follow this strategy, you know that everyone involved has the same focus, and your goal will be easier to reach.
If your product can’t be handled without packaging, the second-best solution is to design the packaging for sustainability from start. Apart from protecting your product, the package should be made with sustainability in mind, from sustainable materials, logistics, size & weight, shipping and production, but also social sustainability during the entire production process. I can help you find those solutions.