The new product IDEM was first presented at the large industrial exhibition IMTS in Chicago, and for this occasion we had made a special display box to explain the product and concept. The box opening aimed at giving a wow feeling while explaining the product for the exhibition visitors. The box was made of black ESKA cardboard and has a rough, industrial feel, but thanks to the booklet design and beautiful foil, it also communicates exclusivity.
A special box production machine makes it possible to build a hard box without dressing it, giving it this very special genuine feeling. It creates hard 90-degree box angles and visible edges of raw material which is perfect for boxes such as this IDEM display box.