To design packaging entails more than the making of an artwork or a construction and to design great packaging, you need to understand the product, the brand values, the consumer, the sales channels, the production requirements, the materials, the supply chain, the packing process, the transport and logistics.
If you define all requirements from the beginning, it is easier to understand which packaging is the best for your product and company and for everyone to aim at this target from the start. It is also possible to estimate time, cost and risks at a much earlier stage. You will get a better packaging design at a better cost, and on time.
This is nothing new in project management, but we seldom work like this in the packaging industry. An improved holistic perspective with detailed packaging knowledge, together with an open mind for new ways to co-operate is needed.