Retail packaging for TrackTape

A small permium, sustainable packaging

This small, sustainable, beautiful packaging is developed TrackTape, a smart GPS-unit for sports and outdoor experiences as orienteering, developed by Outsmart AB.

The TrackTape is only 52x39x15mm small and together with the device is a manual included. Outsmart wanted a sustainable and neat packaging with a nice unboxing experience and a feeling of premium product.

The product was to be manual kitted at Outsmart, so the assembly of box needed to be fairly simple. Another challenge was to make the construction efficient in production and thereby in cost.

The solution is a capsule with an envelope type of lid and a printed sleeve to secure the capsule and emphasize the premium feeling of the kit, all in brown, uncoated kraftpaper carton.